Tag Archives: Baby Boomers

Who are the Baby Boomers?

Who are the Baby Boomers?

Many misconceptions surround the marketing viability of today’s older adults. For example, did you know that: Myth:¬†Older adults don’t spend money online Fact:¬†Boomers outspend younger adults online 2:1 on a per-capita basis. – Forrester Research Below are a few more … Continue reading

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